Keeping a Venerable Company Up-to-Date

Abstract

At one point during World War II Navy service in the pacific, Donald J. Kirchholff ended up functioning as a commissary officer. Was this experience the trigger that later propelled him from Harvard, with a mint-new, master-in-business-administration degree, into the business world of food? Mr. Kirchholff was manager of the Honduras division of Standard Fruit and Steamship Co. at the time the banana-an existing variety-was improved through implementation of Standard Fruit research suggestions, changing the way an industry markets. That was 11 years after he got that M. B. A. degree at Harvard in 1949.